Discover

Integrity, creativity and trust are the cornerstones of our creative agency, reflecting our commitment to our clients and the relationships we have forged. Core disciplines are strategy, brand and digital, with a proven ability to amplify your brand; capturing its essence and individuality. We believe that strategic thinking forms the basis for amazing creativity and with a genuine and considered approach, you’ll always work directly with one of the partners, passionate about producing exceptional results.

Aaron Davy

Campaign Director

With over 21 years of business management and industry experience, from leading teams to growing an established and successful business, Aaron provides technical insight, strategic campaign management across all creative and production channels and a truly hands on approach to working with our clients.

Personal values of commitment, integrity and discipline, with a focus on strong client relationships together with creative insight has seen him forge long-term partnerships across brands, such as Hyundai, Rowing New Zealand, Southern Cross Healthcare and Panasonic New Zealand. Aaron was also the leader in the brand creation and launch for NZ’s first privatised ACC Company; Fusion.

Mike Chapman

Creative Director

An experienced marketing and advertising professional, Mike understands first hand the challenges businesses face. He is a firm believer that great relationships are the foundation for success and with a flair for beautifully crafted creative and practical thinking, instinctively knows the impact great design can have on a business.

A clear commitment to service excellence and a tailored approach, Mike works closely with clients to deliver well executed creative using a variety of channels, with proven experience across several respected brands including L’Oreal New Zealand, House of Travel, Velux New Zealand, Fonterra and Nestle, bringing creativity with common sensibility, under pinned by strategic thinking.

Davy & Chapman are now involved in all marketing aspects from general stationery items, signage through to branding guidelines and advertising. With an easy to understand strategic approach, they have worked closely with us to understand our business and the challenges of bringing three iconic brands together. It did not matter what we threw at Mike and the team, they took a proactive approach from day one, bringing creativity, fresh thinking and passion, while juggling a number of tasks at once.

Trical Limited

Services

A brand can’t stand on its own without a clear, strategic purpose. We work with our clients to reveal customer centric insights that form the foundation for developing a strong brand identity and then consider relevant and engaging channels to communicate. As a team of thinkers and creators, we aim to push conventional thinking to produce truly great work in collaboration with our clients.

Strategy

The cornerstone of any strong brand, we bring together experience and expertise with insights and research to help establish the positioning and role of your brand, providing the platform for beautifully crafted creative and messaging that begins to resonate with your clients.

Driving improved business performance.

Brand

Tailored messaging and creative unlocks opportunities with your audience. We express this in many forms: vision & values, logo architecture & design, specific collateral & livery through to campaign creative, print collateral, publications, retail POS and self promotion.

Brand expression across all channels.

Digital

Creating meaningful, engaging, dynamic and content rich experiences for your brand like never before. Our areas of expertise include project scoping, website design & development, social media strategy and implementation, together with online marketing.

Delivering measurable ROI for your business.

Approach

Creating a brand that influences perception, changes behaviour and communicates a compelling story to engage with is at the heart of our approach. At Davy & Chapman, we recognise that relevance and engagement with your brand will help position you at the forefront of your industry and that genuine relationships, a deeper understanding of your needs and those of your customers is the first step.

Discovery

It’s about listening, questioning and understanding the challenges and forces at play with your business. Those could be to do with your business strategies or how you communicate with your audience. Research and insights provide the starting point to achieve a balanced view of the landscape and the world around your brand. Some of those key areas include your customer’s viewpoints, demographic profiling and your business plan.

Ideation

It’s now time to evaluate those answers and begin to explore our thinking both strategically and creatively to ensure the steps we follow create a genuine connection between your audience and your brand. We question, critique and assess, which then forms the framework for our creative expression. Areas that we explore include your vision and mission, what your unique value proposition is and looking at your brand architecture and what this means to you and your customers.

Crafting

We begin to apply design to our thinking, looking at colour, styling, typography, tone of voice, manner, messaging and overall design expression - everything that contributes to the essence of a brand and helps to communicate your story. This now gives your brand meaning, relevance and context to not only your business but those you are targeting with your product or service.

Engagement

Connecting your brand with your audience through meaningful engagement is paramount and this means exploring and choosing the right channels in which to communicate. Tailoring your brand to the most appropriate channels will amplify your brand in the market and resonate with your audience on an emotional level.