A global powerhouse, Schneider Electric’s role is to make sure that ‘Life is On’ for everyone, everywhere, at every moment. They do this by delivering connected energy and efficiency solutions in more than 100 countries.
One of the many brands they represent in New Zealand is PDL, a product brand with rich heritage and its origins firmly in Christchurch. As a supporting promotion to the brand activity, which is celebrating 80 years this year, we created a Facebook promotion to get people excited about the upcoming renovation season and featuring 3 specific areas of importance to PDL by Schneider Electric, those of Style, Smart and Safety. It gave us an opportunity to focus on stylish solutions that are smart and high tech as well as the many safety products they have that are important to feature in your home.
The underlying objective was to generate greater engagement among the audience by getting people to sign-up to Envisage, PDL’s eDM that features trends, tips, product info and general inspiration for homeowners.
Winners received renovation packs to the value of $500, plus a Resene voucher to the value of $100 across all 3 areas of Style, Smart and Safety.