Tasked with creating a piece to incentivise the sales team to register customers for the new quickchip.co.nz sampling tool, we approached the creative concept with a modern take on good ole’ fish n’ chips.
We wanted to engage the audience through the use of the familiar - but with a twist. The pack, a branded brown paper bag, was a tribute to the modern day takeaway format for gourmet burgers etc. It contained a combination of surprise and delight elements plus vital educational information.
A handful of chocolate fish, wrapped in QuickChip branded newsprint, coupled with real potato chips in a branded chip box, were the tasty treats that accompanied QuickChip related business information. This information was presented in the form of a takeaway menu - outlining the new sampling service, an update on some of the latest product releases and a word from the new Head Chef (Laminex New Zealand’s new General Manager).
For a select group of the sales team, the whole piece was personalised and included a real lemon, with a printed belly band, which outlined details of rewards for them to get their customers signed up - the perfect accompaniment to the meal.
Uptake and engagement were high across the business as over 500 packs were distributed throughout the company to team members, key customers and supply chain stakeholders.
Fun, fresh and informative. - the DM was the key piece in introducing the revitalised quickchip.co.nz brand and service.
What they said “The DM campaign has been a huge success in building not only internal team knowledge and excitement but also awareness in the market, resulting in signups by customers. The QuickChip DM even got rave reviews by our digital and communications team at Formica North America! Another great result from working with the team at Davy & Chapman.”
Kelly Cook | Laminex New Zealand Digital Marketing Manager.