Davy & Chapman worked closely with Bendon New Zealand to develop a suite of brand material to support the launch of a new range for Elle McPherson Intimates - Boudoir. This included the design and development of a trade presenter, utilising existing photography and aligning with their overall brand strategy. It was important to also consider the printed format and for this reason we decided on a concertina panel brochure on a beautiful uncoated stocked. The concertina format revealed the beauty of the garment, and the full story behind the new range.