One Tree Hill College | Celebrating 60 years
Over 7 years ago we were tasked with rebranding Penrose High School to One Tree Hill College. One clear objective of the creative brief was to retain the strong values and heritage that the school has established over its 53 year history. It was essential that the end result of this brand change be seen by the community as an evolution for the college, and not a new beginning. They wanted an identity that reflected a progressive, diverse and committed college that seeks to be the college of first choice in their community.
The renaming of the school, the exceptional property redevelopment taking place and the opportunity to evolve the brand all give cause for celebration. In their 60th year, One Tree Hill College once again engaged us in the development of a ‘special’ identity for their brand, one that reflected their progressive approach to education and their values of energy, vitality, multiculturalism and the heritage of the college. Celebrating 60 years is a significant milestone, so our approach was to combine both names, to give a sense of the past as well as the future. Simplicity and retaining their primary brand colours gives the identity presence and impact on a range of merchandise.