We were commissioned to develop a new identity for an internal brand within Southern Cross Hospitals. The brief was very clear around developing a brand that supported a new central communications and resource platform for the team. It needed to highlight that it was a ‘one-stop-shop’ for access to all internal resources and reflect ease, collaboration and the efficiency of the new platform; effectively making it easier for everyone to access the very latest in tools and ultimately streamlining their operations.

The use of a tonal colour palette to represent the key attributes of the programme and a simple arrow device provided a clean, modern and fresh identity. Given it would be used among existing brand communications it was important to keep it simple but with an obvious reminder of its purpose.