​Whether you’re a die hard Apple fan or equally excited about any Android device, we are always impressed with the thinking and approach that Apple is known for. Beautifully crafted and engineered, but even more than that, their ability to think beyond the amazing! to really push the boundaries of design and the user experience. It’s an obvious interpretation, but Apple’s design-led approach and the ability to carve new and exciting pathways for its products are truly exciting, combine that with every aspect of their marketing and advertising and its a dreamy experience.

The same can be said about building a design-led culture, there must be an overwhelming sense of creative passion to forge ahead to make your brand a star in the eyes of your customers. It warrants the time, the energy and money to ensure your brand creates the perception you want.