The prestige of a global brand, L’Oreal Professional Products engaged us to create a suite of marketing collateral to launch L’Oreal Homme to the New Zealand market, including Brand Dossiers, Presenters, Trade Packs, Media Advertising and Gift with Purchase Packaging, expressing the core beauty of the brand, its premium identity and its unique benefits to the salons and their clients.

Having worked with the team at L’Oreal Professional Products for several years, we have an intimate understanding of their brand.

Davy & Chapman worked closely with Bendon New Zealand to develop a suite of brand material to support the launch of a new range for Elle McPherson Intimates - Boudoir. This included the design and development of a trade presenter, utilising existing photography and aligning with their overall brand strategy. It was important to also consider the printed format and for this reason we decided on a concertina panel brochure on a beautiful uncoated stocked. The concertina format revealed the beauty of the garment, and the full story behind the new range.