Summer & Sunshine

This year we decided to do personalised pads, injected with a little colour to reflect our Summer & Sunshine theme, as a thank you to our clients for their continued support of our business. Each year we donate to a specific charity in lieu of gifts as a way of giving back and making a difference in our communities. 2018 will be kicking off with a few new and exciting projects and we look forward to another successful year in 2018 with our wonderful clients.


2017 saw the 4th instalment of the bi-annual Formica Formations design competition, brought to you by Laminex New Zealand. Our continued role in developing the competition framework spanned from the creation of the design brief through to management and staging of the awards evening. The design brief was a departure from the past, in that it challenged New Zealand’s design community to think outside of the square, as it wasn’t anchored to any specific piece of furniture or known object.

“What defines a home, a design, an aesthetic or a style as modern? We live in a world of change, constantly challenging us to rethink the way we behave, how we engage and react to the people and places around us. In our homes, working environments and shared spaces we live out our relationships with the world in what can seem to be an ever-increasing degree of exposure. We’re all at once connected and separated, unified and fragmented. With that exposure comes responsibility. How can innovative thinking, using Formica laminate, enhance our modern environment and contribute to a better life, a better home and a better world for all.”

Traditionally the winning pieces, as selected by the panel of judges, made up of esteemed design industry leaders, would have been fabricated for the awards evening. In line with the “A Forward Life” theme, this year we bought the winning designs to life through a fully immersive virtual reality experience. The Formica Formations design competition represents a way for Laminex New Zealand to support the NZ design community while driving innovation allowing for its product to be showcased in inventive ways.

Building on Trust

Fletcher Steel is New Zealand’s leading importer, distributor and processor of steel representing Fletcher Building’s Easysteel, Fletcher Reinforcing, Fletcher Wire Products, Dimond, Pacific CoilCoaters and Calder Stewart Roofing brands. At the heart of its business are its people. We were tasked with developing the visual brand identity and story for Fletcher Steel, working through discovery sessions to reveal insights into the positioning and overall creative representation of the brand for market.

“Davy & Chapman have a long-standing history of partnerships across several Fletcher Building business units including Fletcher Steel. We engaged with Davy & Chapman to work with us on our brand and marketing communications extending across all areas of the business. This included visual identity development, digital and social media planning, and management, plus specific ‘go to market’ projects. The team at Davy & Chapman bring strategic depth and skill to every project, with attention to detail and a responsive attitude, all executed with great creative. More recently, we worked together on the creation of the Fletcher Steel visual identity. It’s always a pleasure working with the team who allow creative collaboration across all projects and aren’t afraid to challenge our thinking, both strategically and creatively. The new brand has been well received across the business. We continue to discover new opportunities to work with Davy & Chapman as this ultimately influences the success of our business.”

Neil Watson - Head of Marketing | Fletcher Steel

Challenging travel marketing

With our long-standing history with House of Travel and specifically relationships across their nationwide outlets, gives us an opportunity to support and challenge all marketing efforts through great design, clever thinking and a well executed approach. House of Travel is celebrating 30 years, yet another reason to communicate their exceptional deals and offers for travel around the world.

A land of new beginnings

​Jake Dromgool is a man with entrepreneurial spirit and a unrivalled passion for Northland. A love for creating Northland as a world-class wine and cuisine destination and making young Northlanders excited about the potential for the region is at the very heart of creating 144 Islands. Wine critic and WineFriend’s Chief Tasting Officer, Yvonne Lorkin had to say; “Northland has a knack for turning out pinot gris with richness and tantalising creamy textures, and this is no exception.”

Davy & Chapman was engaged to create a brand that was fresh and reflected the soul and spirit of the northland region. We began the process of developing a brand story that reflected the essence of Jake’s vision and helped shape our approach to creating an identity that was classic, yet dynamic and had movement, mimicking the relationship from land to sea. Under-pinning the visual identity was the graphic render that we created of the iconic ‘Hole in the Rock’ and Cape Brett, with a north to south perspective, giving the identity instant recognition as being a Northland born brand.

As one of New Zealand’s star young viticulturists, we’re proud to have been involved in creating a brand with charm and sass and bringing a very personal vision to life.

Being the Best

It was a significant year, celebrating 130 years as an organisation and coming off the back of the recent Olympic Games in Rio, and was an opportunity to reflect this theme across the 2016 Annual Report to showcase a dedication to being the best and the evolution of the sport, reflecting the positive way in which it represents itself in the industry.

With the use of gold tones, new design elements throughout and a very visual photographic and infographic approach, it gave us the ability to inject a fresh look and feel to a very comprehensive document.

Renovation ready

A global powerhouse, Schneider Electric’s role is to make sure that ‘Life is On’ for everyone, everywhere, at every moment. They do this by delivering connected energy and efficiency solutions in more than 100 countries.

One of the many brands they represent in New Zealand is PDL, a product brand with rich heritage and its origins firmly in Christchurch. As a supporting promotion to the brand activity, which is celebrating 80 years this year, we created a Facebook promotion to get people excited about the upcoming renovation season and featuring 3 specific areas of importance to PDL by Schneider Electric, those of Style, Smart and Safety. It gave us an opportunity to focus on stylish solutions that are smart and high tech as well as the many safety products they have that are important to feature in your home.

The underlying objective was to generate greater engagement among the audience by getting people to sign-up to Envisage, PDL’s eDM that features trends, tips, product info and general inspiration for homeowners.

Winners received renovation packs to the value of $500, plus a Resene voucher to the value of $100 across all 3 areas of Style, Smart and Safety.

They’re Re-markable showcases inspirational imagery, renovation tips and tricks, international colour and design trends as well as products, recipes and more to over 12,500 Facebook followers. We were engaged to promote Formica Writeable Surfaces to their audience in a fun and engaging way, communicating the product and it’s benefits by posing the question: What would you choose? Blackboard or whiteboard ? Circle, triangle or hexagon and getting people to comment and tag. In the posts it was important to highlight the product, it’s flexibility, durability and applications with quirky copy and clever positioning. For those lucky winners they received a customised writeable wall.

The promotion reached 38,243 fans, had 492 likes, 37 shares and over 490 comments.

Canada & Alaska calling

​Beautiful and inspiring photography combined with a compelling offer, bring together a suite of material for House of Travel, for one of their latest regional campaigns in Christchurch.

“The HOT Christchurch Region have the pleasure of using the services of Davy & Chapman for all our creative – whether it be an advert, a poster, sales flyers or expo collateral - you name it they do it! The team at Davy & Chapman are superb to deal with and often will offer a fresh perspective not previously considered. Sonya and her team always deliver on time and with precision accuracy! I really love dealing with them!”

Prue Dunbar | Marketing Manager

Modern Day Takeaway

Tasked with creating a piece to incentivise the sales team to register customers for the new sampling tool, we approached the creative concept with a modern take on good ole’ fish n’ chips.

We wanted to engage the audience through the use of the familiar - but with a twist. The pack, a branded brown paper bag, was a tribute to the modern day takeaway format for gourmet burgers etc. It contained a combination of surprise and delight elements plus vital educational information.

A handful of chocolate fish, wrapped in QuickChip branded newsprint, coupled with real potato chips in a branded chip box, were the tasty treats that accompanied QuickChip related business information. This information was presented in the form of a takeaway menu - outlining the new sampling service, an update on some of the latest product releases and a word from the new Head Chef (Laminex New Zealand’s new General Manager).

For a select group of the sales team, the whole piece was personalised and included a real lemon, with a printed belly band, which outlined details of rewards for them to get their customers signed up - the perfect accompaniment to the meal.

Uptake and engagement were high across the business as over 500 packs were distributed throughout the company to team members, key customers and supply chain stakeholders.

Fun, fresh and informative. - the DM was the key piece in introducing the revitalised brand and service.

What they said “The DM campaign has been a huge success in building not only internal team knowledge and excitement but also awareness in the market, resulting in signups by customers. The QuickChip DM even got rave reviews by our digital and communications team at Formica North America! Another great result from working with the team at Davy & Chapman.”

Kelly Cook | Laminex New Zealand Digital Marketing Manager.


m +64 21 808 225

The Steelworks, Studio 19, 13 Coles Avenue, Mt Eden,
Auckland, New Zealand

Davy & Chapman

45d Normanby Rd, Mount Eden
Auckland, New Zealand