At the very heart of the Auckland Girls’ Grammar brand is the focus and dedication to educating and equipping young girls for the world. The expression of the brand and the creative has always showcased a very personal approach, one that is proudly multi-cultural. The use of strong photography, together with their strong colour palette expresses the personality and tradition of the school.
For some 10 years now, we have had a close relationship with the school and have an intimate understanding of the brand and its progression over time. More recently we have created editorial content and advertising, together with signage and billboards to showcase the schools open day and enrolment period. Given the significant amount of school marketing in the public space, it was important to distill the creative and have clear and succinct messaging.